Welcome to Wines By Design!
We are a full service, on-premises wine making facility and wine-making kit supplier, located in Rochester NY. If you’re interested in making your own wine, come on in and we can help! We have hosted families, small groups, wedding parties and corporate team building events.
Or, if you are already an experienced vintner and are simply looking for supplies, we can help with that too. While our primary focus is wine-kits, check in with us, if we don’t have it in stock, we can probably get it for you!
For more detail on how your time will be spent making your very own wine, please see: our process.

Juice Sale 2025
For all you home vintners: It’s that time of year again, we’re having our annual Juice sale.

2025 Wine Tasting Competition Results
The 2025 Wines By Design wine tasting event is complete! Check out the winning entries!

2025 Wine Tasting Competition
It’s back!
The 2025 wine tasting event is on at Wines By Design! Bring in your own wine and be part of the judging!

Colosso
From our friends at Winexpert: Colosso, a blend of Sangiovese, Primitivo, and Nerello!
Juice Sale 2025
Juice Sale 2025
Once again, Wines By Design is having a Fresh Juice Sale!
For those of you who are home vintners (or even those who want to start): We’re having our annual Fresh Juice sale. Once again, we have a very nice selection of whites and reds (see Our 2025 Juice Sale list below).
Our address is 3392 Buffalo Rd, Rochester, NY 14624. We will be taking orders here through September 30th 2025 during normal business hours. (Tues-Fri 3:30p-7:30p and Sat 9a-2p) Alternatively, you can call the store to place a credit card order.
Update: We are planning on Friday, October 17, 2025, as the delivery date.
We will update this as we solidify the location.

Juice will be delivered in 5 gallon plastic pails and be available for ONE DAY ONLY. Juice MUST be picked up on the day the truck arrives. We CANNOT hold any juice beyond that day. Your receipt will be necessary for you to obtain your juice. Any unclaimed juice will be forfeited and your money will be refunded.
Please note: Our supplier adds sulfites to the fresh juice. This may effect fermentation if you choose to use wild yeast only.
Note: Wines By Design acts as a shipping agent only and is not responsible for the quality of the juice.
Reminder: You can keep up to date with what’s happening at Wines By Design by signing up for our newsletter on our Contact page.
Our 2025 Juice list:
Whites:
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- Chardonnay
- Moscato
- Pinot Grigio
- Riesling
Reds:
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- Alicante
- Barbera
- Cabernet Franc
- Cabernet-Sauvignon
- Lambrusco
- Malbec
- Merlot
- Montepulciano
- Nebbiolo-(Barolo)
- Pinot Noir
- Ruby Cabernet
- Sangiovese
- Shiraz
- Zinfandel (Red)
2025 Wine Tasting Competition Results

Well that was a nice day!
The WBD Wine Tasting Competition (v2025) is complete!
We would like to once again thank everyone who contributed their wines to this year’s wine-tasting event. There was a great selection of wines this year and (from what we hear, because as there wasn’t much left for us to try), they were great!
Thanks to everyone who attended: it was YOUR job to judge! We appreciate you not putting the pressure on us!
We had four categories this year: Red (1 & 2), White, and Dessert/Fruit. There were so many red wine entries that we split them into 2 groups. As a quick reminder, each category wins a $50 gift certificate to WBD, with the winner with the highest number of votes receiving an additional $50 gift certificate.
And, without further ado:
2025 WBD Wine Tasting winners ($50 gift certificates)
- Red 1: John & Barb Cittadino – Primitivo
- Red 2: Dianne & Joe Meli – Sangiovese Merlot
- White: Dawn (& Bob) Rejewski – Cru Gewürztraminer
- Fruit/Dessert: Steve Langdon – Vanilla Bourbon
2025 WBD Wine Tasting overall winner (an additional $50 gift certificate)
- Overall: Dawn (& Bob) Rejewski – Cru Gewürztraminer
Congratulations to all!
2025 Wine Tasting Competition
The WBD Wine Tasting Competition is returning!
You’ve worked hard perfecting your wines here at Wines By Design and once again, you have a chance to show it off. Enter your personally made (Wines By Design) wine.
Coming soon: (Saturday, April 12 from 12p – 4p to be exact)
The store will be closed for “normal” business, the day is devoted to the event!
We will have 3 entry categories: Red, White, and Dessert/Fruit. Your wine will be moved into numbered bottles and you will be the judge in the blind tasting. The highest scored wines will be the winner in each category and the highest scoring of those will be named Best of Show. Best of Show wins a $100 gift certificate at WBD and the other two winners will each receive a $50 gift certificate to WBD.
You are allowed to submit up to 1 bottle per person (or 2 per couple).
To enter, turn in your bottles at the store before Friday, April 11 (contest closing time is 6p).
Note: This is limited to wine made in the Wines By Design store (from our kits). This does not include wine made from fresh juice.
For the day of the event: there will be a $5 fee for those not contributing a bottle of their finest vino. (Contest entrants are free!)
Special bonus: All attendees will receive an Owners discount of 15% off all wine kits during the event. (Is limited to current stock on hand and excludes the “limited edition” wine kits.)
A quick recap (TL;DR):
- Drop off up to 1 bottle per person by Friday, April 11 at 6p.
- Join us for wine judging on April 12 beginning at 12p.
- See how your wines stack up against all the WBD competition!
WBD will provide palate-cleansing crackers, appetizers, snacks, and more!
Colosso
Savor rich berry flavors, bold sweet spice, and nuanced notes of licorice and dried herb, backed by big, velvety tannin. Winexpert Private Reserve Colosso masterfully blends Italian favorites Sangiovese and Primitivo with a touch of Nerello, one of the country’s hidden gems, giving you a larger-than-life Italian red you’re guaranteed to love.
Information
Address:
Contact Us:
Business Hours:
Tue – Fri: | 3:30p – 7:30p |
Sat: | 9:00a – 2:00p |
Sun & Mon: | CLOSED |

Continuing Education
Looking for something to do? Got four nights free? How about joining one of classes, we’ll show you how to make your very own delicious wine!

Wedding
Why not share your special day with all your guests? Let them take home part of your special day, a bottle of your very own wedding vintage.

A Night at Home
What’s better than a night by the fire, some artisan cheese and a bottle of terrific wine you’ve made yourself?
We heard many great things about you, so we decided to check you out for ourselves.
(BTW: They were right!)
We cannot say enough good things about Wines By Design. The quality of the wine is better than most bottles of wine you can buy at the store, plus you get to tell your friends and family you made it on your own!