Wines by Design

We’re in the business of helping you make wine! Whether you’re just starting out, or if you’re already an experienced vintner, we can help. Stop by for some instruction and help with your first batch or stop by for some supplies. We’ll be here!

Quality, without the cost

Wines By Design has been in business since 2006. While some things have changed, our love of quality wine production hasn’t! Whether you enjoy red or white, dry to sweet, we have something for everyone!

Let the wine making begin.

Welcome to Wines By Design!

We are a full service, on-premises wine making facility and wine-making kit supplier, located in Rochester NY. If you’re interested in making your own wine, come on in and we can help! We have hosted families, small groups, wedding parties and corporate team building events.

Or, if you are already an experienced vintner and are simply looking for supplies, we can help with that too. While our primary focus is wine-kits, check in with us, if we don’t have it in stock, we can probably get it for you!

For more detail on how your time will be spent making your very own wine, please see: our process.

Alias

Alias

From our friends at Winexpert: Alias, a blend of Monastrell, Cabernet Sauvignon, Tempranillo!

Alias

Monastrell, Cabernet Sauvignon, Tempranillo

Valencia, Spain
14% 1 Dry | Full Body | Heavy Oak | Grape Skins
 
Dark fruit, chocolate and oaky aromas give way to a palate of rich black fruit with soft strawberry. Undertones of tobacco and chocolate add depth and complexity alongside nutty notes and spice. Bold and structured, this full-bodied red offers firm tannins perfectly balanced by medium-high acidity.
 
Despite a winemaking history spanning over a thousand years, Valencia remains somewhat of a hidden gem. Its varied landscape—from coastal vineyards to inland elevations over 900m—creates diverse microclimates where altitude and sea breezes temper the warm Mediterranean climate, resulting in character-driven reds with
concentrated flavours.
 
Monastrell & Tempranillo, two iconic indigenous varietals, complement each other well and the blend is becoming increasingly popular with modern Spanish winemakers. Monastrell delivers bold tannin and rich black fruit, while Tempranillo brings red berry notes and lively acidity. Cabernet Sauvignon also grows well here and is a favoured blending partner for adding complexity. These three varietals are key red grapes in the region and together they showcase Valencia’s signature blend of tradition,  innovation, and quality.
 
Food Pairing
Ideal with smoked or barbecued meats, wild rice with shiitake mushrooms, chorizo, or Manchego cheese. For dessert, pair with dark chocolate fondue.
 
Note: The name Alias is inspired by Monastrell, the indigenous Spanish varietal leading this blend. Though it may sound unfamiliar, Monastrell is a powerful and celebrated grape Mourvèdre (France), or Mataro (Australia).

Juice Sale 2025

Juice Sale 2025

Once again, Wines By Design is having a Fresh Juice Sale!

Please note, we have closed off orders for 2025!

For those of you who are home vintners (or even those who want to start): We’re having our annual Fresh Juice sale. Once again, we have a very nice selection of whites and reds (see Our 2025 Juice Sale list below).

Our address is 3392 Buffalo Rd, Rochester, NY 14624. We will be taking orders here through September 30th 2025 during normal business hours. (Tues-Fri 3:30p-7:30p and Sat 9a-2p) Alternatively, you can call the store to place a credit card order.

 

UPDATE: We were unable to secure a location for our targeted October 17th delivery date. As a result, we will have to deliver a day earlier than anticipated.

Our delivery this year will be on Thursday October 16, 2025. As we have the last couple of years, we will deliver the juice at the Italian American Community Center (IACC) located at 150 Frank DiMino Way Rochester, NY 14624.

(Our thanks go out to the IACC for their gracious help.)

We will begin to email and call you as soon as we have received the delivery and unloaded the truck.

Juice will be delivered in 5 gallon plastic pails and be available for ONE DAY ONLY. Juice MUST be picked up on the day the truck arrives. We CANNOT hold any juice beyond that day. Your receipt will be necessary for you to obtain your juice. 

Please note: Our supplier adds sulfites to the fresh juice. This may effect fermentation if you choose to use wild yeast only.

Note: Wines By Design acts as a shipping agent only and is not responsible for the quality of the juice.

Reminder: You can keep up to date with what’s happening at Wines By Design by signing up for our newsletter on our Contact page.

 

Our 2025 Juice list:

 

Whites:
    • Chardonnay
    • Moscato
    • Pinot Grigio
    • Riesling

 

Reds:
    • Alicante
    • Barbera
    • Cabernet Franc
    • Cabernet-Sauvignon
    • Lambrusco
    • Malbec
    • Merlot
    • Montepulciano
    • Nebbiolo-(Barolo)
    • Pinot Noir
    • Ruby Cabernet
    • Sangiovese
    • Shiraz
    • Zinfandel (Red)

2025 Wine Tasting Competition Results

Well that was a nice day!

The WBD Wine Tasting Competition (v2025) is complete!

We would like to once again thank everyone who contributed their wines to this year’s wine-tasting event. There was a great selection of wines this year and (from what we hear, because as there wasn’t much left for us to try), they were great!

Thanks to everyone who attended: it was YOUR job to judge! We appreciate you not putting the pressure on us!

We had four categories this year: Red (1 & 2), White, and Dessert/Fruit. There were so many red wine entries that we split them into 2 groups. As a quick reminder, each category wins a $50 gift certificate to WBD, with the winner with the highest number of votes receiving an additional $50 gift certificate. 

And, without further ado:

 

2025 WBD Wine Tasting winners ($50 gift certificates)

  • Red 1: John & Barb Cittadino – Primitivo
  • Red 2: Dianne & Joe Meli  – Sangiovese Merlot
  • White: Dawn (& Bob) Rejewski – Cru Gewürztraminer
  • Fruit/Dessert: Steve Langdon – Vanilla Bourbon

 

2025 WBD Wine Tasting overall winner (an additional $50 gift certificate)

  • Overall: Dawn (& Bob) Rejewski – Cru Gewürztraminer

 

Congratulations to all!

2025 Wine Tasting Competition

The WBD Wine Tasting Competition is returning!

We had a great time at last year’s Wine Tasting event!

You’ve worked hard perfecting your wines here at Wines By Design and once again, you have a chance to show it off. Enter your personally made (Wines By Design) wine.

Coming soon: (Saturday, April 12 from 12p – 4p to be exact)

The store will be closed for “normal” business, the day is devoted to the event!

We will have 3 entry categories: Red, White, and Dessert/Fruit. Your wine will be moved into numbered bottles and you will be the judge in the blind tasting. The highest scored wines will be the winner in each category and the highest scoring of those will be named Best of Show. Best of Show wins a $100 gift certificate at WBD and the other two winners will each receive a $50 gift certificate to WBD.

You are allowed to submit up to 1 bottle per person (or 2 per couple).

To enter, turn in your bottles at the store before Friday, April 11 (contest closing time is 6p).

Note: This is limited to wine made in the Wines By Design store (from our kits). This does not include wine made from fresh juice.

For the day of the event: there will be a $5 fee for those not contributing a bottle of their finest vino. (Contest entrants are free!)

Special bonus: All attendees will receive an Owners discount of 15% off all wine kits during the event. (Is limited to current stock on hand and excludes the “limited edition” wine kits.)

A quick recap (TL;DR):

  1. Drop off up to 1 bottle per person by Friday, April 11 at 6p.
  2. Join us for wine judging on April 12 beginning at 12p.
  3. See how your wines stack up against all the WBD competition!

WBD will provide palate-cleansing crackers, appetizers, snacks, and more!

Information

Address:
1424 Buffalo Road
Rochester, NY 14624
Contact Us:
585.235.1090
 
Business Hours:
Tue – Fri: 3:30p – 7:30p
Sat: 9:00a – 2:00p
Sun & Mon: CLOSED

 

Continuing Education

Looking for something to do? Got four nights free? How about joining one of classes, we’ll show you how to make your very own delicious wine!

Wedding

Why not share your special day with all your guests? Let them take home part of your special day, a bottle of your very own wedding vintage.

A Night at Home

What’s better than a night by the fire, some artisan cheese and a bottle of terrific wine you’ve made yourself?

We heard many great things about you, so we decided to check you out for ourselves.

(BTW: They were right!)

DH

We cannot say enough good things about Wines By Design. The quality of the wine is better than most bottles of wine you can buy at the store, plus you get to tell your friends and family you made it on your own!

Krista Hudson